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KMID : 0926620000050020001
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Korean Journal of Hospital Management
2000 Volume.5 No. 2 p.1 ~ p.21
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The Degree of Market Orientation by Type and Size of Hospital, and Moderating Effect of Environments on Performance
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Abstract
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This study was to examine the degree of market orientated effort by hospital type and size, and analyzed the moderating effect of environments between market orientation and it´s performance.
First, there was no significant differences by hospital type, such public hospital, university hospital, and private hospital. However, the orders of market orientation implementation was university hospital, private hospital, and public hospital. This finding suggest that university hospital and public hospital, should be market-oriented, or customer-oriented more now, relatively.
Second, there were no significant differences in marketing as management policy by
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